How we work
Kelson is a marketing agency for e-commerce brands that want to harness the power of digital advertising to drive profitable, sustainable growth.
Kelson was founded by David Silverander, who has spent the past decade serving as COO at a series of high-growth consumer brands.
That's why we take a bottom-up approach, starting every engagement by analyzing the financial realities of your business. We're talking about gross margin, cash conversion cycle, runway: the numbers most agencies won't touch with a ten-foot pole.
And we don't just run ad accounts. We build the entire creative pipeline that powers the results. Our proprietary tools let us produce a large volume of on-brand advertising, so we can methodically test hypotheses and scale spend behind what works.
What we do
Core
Meta and Google ads management, including all creative production.
Starting at $6,000 per month
Complete
Management of up to five ad channels, your website (including ongoing conversion rate optimization), email and SMS, and your marketing calendar.
Starting at $12,000 per month
What our clients say
“Before Kelson, I was the classic founder juggling everything and holding it together with duct tape. Once we onboarded, I was immediately able to hand off our largest P&L line item — ad spend — freeing up my time and improving our bottom line.
The process was completely seamless. In fact, our business has grown so much since then that we’re now expanding their scope to handle our email and retention marketing as well.”
Founder, Fello Foods
“I no longer have to be on every agency call or worry about who’s handling creative or site updates. There’s real ownership across Shopify and marketing execution, and stuff actually gets buttoned up the right way — not rushed, not sloppy — and it shows in how things perform once they’re live.”
Founder, DudeRobe
“Every brand owner wishes for an experienced e‑commerce generalist who can not only manage and coach team members effectively, but also be on the cutting edge of new technology, adopt it, and contextualize it to a brand’s needs. David is that person.”
Founder, Swoveralls
Questions
- What does Kelson do?
- Kelson is a growth marketing agency for e-commerce brands. We run Meta and Google advertising, including producing all of the creative. We can also run your retention marketing (email and SMS), your website and your marketing calendar.
- Who does Kelson work with?
- E-commerce and consumer brands that want to use digital advertising to drive profitable, sustainable growth.
- How much does Kelson cost?
- Core, which covers Meta and Google ads management including all creative production, starts at $6,000 per month. Complete, which adds up to five ad channels, your website, email and SMS, and your marketing calendar, starts at $12,000 per month.
- How is Kelson different from other marketing agencies?
- We take a bottom-up approach, starting every engagement by analyzing the financial realities of your business: gross margin, cash conversion cycle, runway. Those numbers determine how hard you can push on growth and how long you can wait for a payoff, so every plan we make is built on them. And we don’t just run ad accounts: we build the entire creative pipeline that powers the results. Our proprietary tools let us produce a large volume of on-brand advertising, so we can methodically test hypotheses and scale spend behind what works.
- Who runs Kelson?
- Kelson was founded by David Silverander, who spent the past decade as COO at a series of high-growth consumer brands. Kelson is based in Santa Barbara, California.
- How do we get started?
- Get in touch through the form below. Every engagement starts with a look at your numbers.