Growth engineering
for ambitious
consumer brands
It only takes three things to build a profitable DTC business.
1.Acquisition: get people to your website.
2.Conversion: sell them something.
3.Retention: make some of them come back for more.
Easy to say, hard to do, impossible to ignore.
Excellence in these three areas is what differentiates great brands from extinct ones. The good news is that it's definitely possible. The bad news is that it's really difficult to do by yourself while you're also running the rest of the business. That's why Kelson exists.
Who we are
Kelson was founded by David Silverander, who has spent the past decade serving as the COO for an array of high growth consumer brands. In that time he's helped to lead a company through the madness of getting a Shark Tank deal with Mark Cuban, launched products into Walmart and QVC and co-created the most-backed water bottle in crowdfunding history.
With Kelson, David is building the agency he always wished he could hire, where clear-eyed analysis and operational rigor are brought to bear on the most persistent and pressing question facing every ambitious business: how do we grow?
“I no longer have to be on every agency call or worry about who's handling creative or site updates. There's real ownership across Shopify and marketing execution, and stuff actually gets buttoned up the right way — not rushed, not sloppy — and it shows in how things perform once they're live.”
Founder, DudeRobe
“Every brand owner wishes for an experienced e-commerce generalist who can not only manage and coach team members effectively, but also be on the cutting edge of new technology, adopt it, and contextualize it to a brand's needs. David is that person.”
Founder, Swoveralls