Growth engineering
for ambitious
consumer brands
There are only three things you can do to grow a consumer brand.
- 1.Make more people aware of your existence.
- 2.Turn more of those people into customers.
- 3.Get more of your customers to buy from you again.
Acquisition. Conversion. Retention. Everything boils down to knowing which lever to pull, when to pull it and how hard to pull.
Of course, levers are governed by physics and business is governed by financial reality. Your unit economics constrain how hard you can pull and your financial position determines how long you can wait for a payoff. Plans devised without an understanding of these basic truths do not survive contact with reality.
So we always start with the numbers. Once we understand the reality of the world you are operating in today we can meaningfully plan toward the tomorrow you envision. We call that growth engineering and it's the work we love to do.
Who we are
Kelson was founded by David Silverander, who has spent the past decade serving as COO at a series of high growth consumer brands. In that time he's helped to lead a company through the madness of getting a Shark Tank deal with Mark Cuban, launched products into Walmart and QVC and co-created the most-backed water bottle in crowdfunding history.
With Kelson, David is building the agency he always wished he could hire, where clear-eyed analysis and operational rigor are brought to bear on the most persistent and pressing question facing every ambitious business: how do we grow?
Testimonials
“I no longer have to be on every agency call or worry about who's handling creative or site updates. There's real ownership across Shopify and marketing execution, and stuff actually gets buttoned up the right way — not rushed, not sloppy — and it shows in how things perform once they're live.”
Founder, DudeRobe
“Every brand owner wishes for an experienced e-commerce generalist who can not only manage and coach team members effectively, but also be on the cutting edge of new technology, adopt it, and contextualize it to a brand's needs. David is that person.”
Founder, Swoveralls